When you are building your website, it is important to have a plan of the key features needed to make your website useful and successful. 

Grab a pen and paper to evaluate and reflect on where you are with the following questions and prompts.  All of these are important to think about whether you are building your website from scratch or using one of our templates. 

1. Strategy: What is the purpose of your website? 

Are you trying to enhance the customer experience? 

Are you trying to gain exposure? 

Are you wanting to showcase yourself as an authority in your field? 

Are you selling a product? 

Go into your website building with a purpose, and think about that specific purpose before you start building your website!

2. Do the research on which platform you will want to use. 

Swapping platforms in the future is a lot of work. Do your research and play with the different platforms before you decide. Do not just use the platform that you hear about often, as all businesses are different in their needs. We like Squarespace due to unique design options and features that you can add on as your business scales.  

3. Do you have clear and concise copywriting on your website?

You want to be sure that your copy is working to convert cold leads into paying customers. As you are writing, be clear on your client’s journey. 

Guide them through their pain and pleasure points in their business. 

Talk about how they are feeling when they are not accomplishing their goals. 

Don’t just include the surface level copywriting everyone else is saying. Speak with a purpose to your ideal clients, as this will connect with them. 

4. High Quality Photography

Be sure that your images on your website are high quality and not grainy iphone photos.  This will help your website to look professional and to stand out. 

If you are on a budget, find a photographer who may need to trade services with you or wants to build a portfolio. Another option is to find a friend who has a camera that wants to help you. 

5. Design should have good flow and be visually pleasing. 

It’s known that website visitors take 0.05 seconds to determine if your website is designed well. If the design or photography is poor, this may be distracting, hard to navigate, or may make you look unprofessional, so they will ultimately leave your website. 

You may be asking how can a great website improve your business? If your website clearly showcases your offers, that will translate into your business and will allow your ideal clients to convert into paying customers. 

Our website templates are built for you to offer the easiest website experience possible. Potential clients can easily reach you to book a call or access any of your social channels. No tech-stress, no confusion, just beautiful and intentional design so you can take your business to the next level.

These websites are built for you and will work to make you an authority in your niche.

Head to our shop to pick a template and take your business to the next level!

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