A moodboard is a collection of images, words, colors, and anything that represents the emotion and tone of your project that you would like to create before you dive in.
There are many resources you can get inspiration from and here is a blog post on how to get moodboard inspiration.
Don’t go into this wanting to look like someone else. Let you shine through!
There are digital moodboards online or physical moodboards with poster board.
Canva: Moodboard templates and a great collection of fonts and stock images you can add
Pinterest: You can make it private as well if you do not want others to see it.
Moodboard: Another Free program
Here, we like to use Pinterest as our moodboard tool, but use what works for you best! It is helpful to go into moodboard creation with a system to easily add your inspiration pieces. This can even be a folder on your desktop.
We suggest setting up 2 moodboards at a time if you start to envision two different aesthetics.
(If you are searching and see colors or fonts, feel free to pin or save those as well! You do not need to stay within the Image category.)
You may not know what exactly you feel when you see the image, but if you know that is how you want your brand to feel, add it!
Colors really work to create a mood or emotion in people. They are a powerful tool to create a feel in your brand, as research shows.
This is something many people forget when creating their moodboard.Words or quotes inspire us into a certain mood.
Look for shapes, patterns, or textures that relate to your vision
Look for fonts that you connect with!
Do not forget that if you are able to draw, paint, or any other forms of design, you can be a great tool as well. Maybe you are not finding a missing piece of inspiration. Create this for your mood board!
Review your moodboard and look at the overall aesthetic.
Does this represent the vision you have for your brand or project?
Eliminate some that are off of them and feel free to add more as well.
The beauty of your moodboard is it’s now there to guide your branding and your vision and to let others in on your aesthetic. Be sure to use it and feel free to update if needed.