Kartra and Kajabi are two of the top pieces of software for businesses to deliver online courses, memberships, and other products. Today, we are going to go over both platforms so you can decide which is best for you!

Quick overview of both Platforms

Kajabi is known for its ability to create great courses and memberships. This is it’s primary goal and focus, but comes along with many other features. It is very easy to use, has an app for your phone, and includes the ability to create sales funnels for your products. When you are building, there are themes to choose from as well as a 24/7 support team to help with your needs. 

Kartra is a website that focuses on marketing items well and sales funnel first. It does create websites and courses, but its focus is the ability to market. There are over 200 themes to choose from. Kartra is great with physical products, especially when selling to the EU or needing to add VAT. 

As level increases, you receive more websites you can create, more users, and more hosting abilities. 

As level increases, you receive more websites you can create, more users, and more hosting abilities. The main difference is that there are video hosting limits that increase as you go up in membership. 

Key Pieces to Compare

1. Simple Use: 

Kajabi is known for being very easy to understand from the beginning. It has a drag and drop system and a great set of support articles. 

Kartra takes a little bit more time to understand according to many users. Kartra does have amazing data on how sales and marketing is going. 

2. Course/Membership Builder: 

Kajabi is really easy to build the course. You can upload from the cloud or google drive and the uploading process is very simple. This allows simple course building. It also allows you to upload as much as you would like, including videos. 

Kartra has a simple system, but is a little bit tricky to pick up. Kartra has a limit to video uploading though. You are limited based upon the subscription that you choose. 

3. Templates:

Kajabi has only 10 templates for courses. They often look very similar, so usually it is very easy to tell when someone used Kajabi. They do have the ability now to upload your own template if you know how to create one. Kajabi does not have a blog feature to use. You could create one in WordPress and link it in, but you would have to have two different subscriptions now. 

Kartra has over 200 templates to choose from, allowing a little bit more flexibility. Kartra also supports the ability to have a blog. This allows everything to continue to stay under one roof. 

4. Course Features

Kajabi has a lot of features that you can add to the courses. You can add quizzes, commenting, polls and more to allow for student engagement. 

Kartra does not have any engagement tools for you to use with your students. When learning, this can be crucial for students. 

5. Funnels

Kajabi allows you to create sales funnels that are high quality. They have a lot of great features to convert into sales, but they were not built primarily for this. Kartra outdoes Kajabi in this area, but Kajabi still has a lot to offer. 

Kartra was made for sales funnels so there are many features. You can also share your funnel with other users and copy them so that you can use the same funnel over and over again. 

6. Products

Kajabi does not have the options to do physical products as you can’t add on Tax or VAT. This means you are selling only digital products, but this is done very well on this platform. 

Kartra is great with physical products and adds in tax and VAT when needed. It also does digital products too. This makes it a one stop shop for selling the products. 

In conclusion, Kartra and Kajabi are both great platforms to use for your business. 

Kajabi is known for easy use, creativity, course platforms and memberships without hosting limits, and the ability to create websites and sales funnels. 

Kartra is known for its top quality sales funnels, great sales data, and the ability to create websites, course platforms, blogs, and memberships, but there are many hosting limits that come along with this. 

We always suggest giving it a try and using the 14 day trial to see what works best for you!

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