As we all know, every entrepreneur knows that they need an online presence with their business in the form of a website.
When you go to setup your website, you will often want to make the decision of whether you are ready to hire a website designer to create your website or if you should purchase a website template. People will think that having income yet is the only way to make this decision.
Let’s go over some key points to consider that do matter:
When to get a template: Do you know your specialty of what you will want to be known for in your industry? Maybe you are not quite sure yet and you want to try a bunch of different things and see how they go with your first few clients. This is totally okay when you are starting out to try a few things as you are trying to see what you enjoy most, what you are good at, and the needs of the industry. In this case, when you do not know, purchasing a template that you can place your logos and copy into is a great way to ride out the transition of nailing down your niche market and service or product.
Hire a Designer: You already know your specialty and the thing that makes you and your business thrive. You are sure of your offerings and what you want your company to be known for. This means when you go to meet with a website designer, you will be able to clearly tell them what your needs are for showcasing these products or services of yours. You are ready for a designer with this question!
When to get a template: Maybe you have tried to think about your ideal client and you know the general idea. It is important to really know who you envision as your client. For example, maybe you know you want to cater towards parents, but you aren’t sure if your branding is towards moms or dads, this can be an example where you are trying to still nail down your ideal client. In this case, either try sitting down and writing out your new client. Really think through this with these questions.
Maybe that was easy for you, but maybe you could not quite nail this down. If you could not yet, that is okay! You can grab a template for now and as you nail down what your ICA (ideal client avatar) looks like, then you are ready for a website designer.
Hire a Designer: If you look at these questions:
…and you already know all the answers or have a writing of your ideal client set, you are probably ready for a website designer to create a website that would attract this specific person!
When to get a template: You know some colors you like and you created a quick logo to get started, but you are not quite in love with it yet. You are just trying to get started. Maybe you are not sure on the theme yet or what exactly you will really need for your website to speak to your ideal client. Grab a template and play with different logos, coloring, branding, and overall aesthetic. You can even create a moodboard while you are getting your business going until you nail this down!
Hire a Designer: You have the moodboard, the aesthetic, the perfect logos or dream of what you want it to look like. When you begin meeting with your website designer, you can bring this to the table and give them your big vision of what you want your business to portray! This means you are VERY ready to work with a designer and begin that process of branding your website to match your vision!
Many people think that you are only ready to hire a designer if you are well established and making a lot of income. This is not true! INCOME IS NOT THE DETERMINER as well as time in business
If you can answer the questions above well, you know you can hire a designer and create a website that makes you stand out with clear branding. People will wait to create the website that they want, but then they are having to do a rebrand within their first year of business. If you have your clear vision set, you are ready to collaborate with a designer and have the website to attract potential clients.
If you are still trying to figure out your niche or maybe your ideal client, then this is a good time to get a template so that you can implement a website and slowly fine tune this over your first few months of business. Once you have things clear, then you can hire on a designer.