As entrepreneurs we are looking for ways to simplify our lives and streamline our processes. Squarespace and Kartra are two different popular tools that have different uses that we will be outlining today. It is important to use tools efficiently and what they were designed for. 

Uses for Kartra

Katra is a platform that was created in order to help business owners have a single place to house many features instead of having to login into many different softwares. 

Katra is a great place to:

• Host your memberships in a secure platform
• Create a sales funnel to convert your viewers into sales
• To create and manage email newsletters for your subscribers
• Host your shop that is supported by ecommerce
• Host a lot of videos
• Host an affiliate marketing platform for your brand 
• SMS text messaging to your followers

Kartra does have the ability to create template based landing and web pages. This feature is drag and drop, but is not as customizable as Squarespace. Many users also report feeling a little overwhelmed at first by the abundance of features.

Pricing of Kartra:

The pricing of Kartra increases the amount of emails you can send monthly, the amount of subscribers or products you can have, as well as the bandwidth that it hosts. Depending on if you have a lot of video content, you would need more bandwidth. 

Starter Pack: $99/month

Silver Pack: $199/month

Gold Pack:  $299/month

Platinum Pack:  $499/month

Uses for Squarespace

Squarespace is a platform that is made for unique and beautiful website designs. 

Squarespace is great to use:

• When you want to create a highly customizable unique website easily
• You want the ability to be able to code in features
• If you want the ability to add many different pieces to the site like audio clips, video, business specific software integration
• If you want the ability to integrate with mailchimp and Google Docs
• To Build a mailing list
• For Blogging
• For selling items through Ecommerce
• G Suite Integration and Domain purchasing 
• For Email Marketing

Squarespace also does very basic email marketing. Many users will still use Flodesk in order to allow more creativity options. Squarespace can have a workaround for membership sites, but it is not built for membership. In those cases, an integration with Kartra would work best!

Pricing of Squarespace:

Personal: $16/month

Business: $26/month

Commerce: $30/month

Commerce Advanced: $46/month

Summary

In summary, Kartra is a great place for funnels, email marketing, and memberships. Yes, it has other features, but these are the items that set it apart.

Squarespace is the best place for an integrative and customizable website that stands out within your industry. 

When you are looking for the best platform for you, your goal may be to reduce the amount that you have. Keep in mind though that it is hard to have one platform that does everything at a high quality. Find 2-3 platforms that work together to cover your needs while sticking to their main feature that they do well.

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