Before you jump right into building your website or even hiring someone else to design your website, stop and spend some time in branding.
You may be wondering what exactly that means to “spend some time in branding”. Branding is when we take time to think about what we want our business, or brand, to look like, feel like, and what general mood we want people to feel when they experience our brand.
A great way to start thinking about this can be to create a PInterest mood board of images and colors that speak to you about how you envision the brand. For help on how to do this, check out this blog post.
You want consistency on all platforms so that your brand has a unified feel, no matter where someone finds you. You want your Instagram coloring and logos to match your website, as well as your invoicing that you send your current clients. Having this unified front speaks clearly about who you are and allows easy recognition of your brand. When people have an awareness that this is you and your business, you become more known in the industry and are easily thought of when your products or services are needed.
The consistency also helps you to create content for your channels, as all content will have the same feel.
When you spend time branding or creating mood boards prior to working with your website designer, the designer will have a clear vision of what you want. With this clear communication, you will receive a better project that matches your desire. The designer can help you to fine tune the branding or may bring up pieces that help to round out the full picture of the brand. Coming to them with a clear vision at the start of collaboration helps them to do their best work when designing a website.
For example, if they know that you would like bold colors, they are able to code in accents or button hovering that adds in those bold colors that you were desiring.
Your designer can get creative with your vision!
As mentioned, with a clear branding vision, your designer can become more creative and will be able to match your ideal look. This helps you so that you do not finish working with a designer and then you are not happy with the final product. Think about when you head into a hair salon for the new cut and color. You bring in pictures of what you like and dislike to allow the professional to see a clear vision and bring this to life for you.
Website designing is a very similar idea.
Remember when you go to build a website to follow these steps.
Feel free to reach out to us with any questions! We are here to help!