You have created this amazing new course or membership and you are ready to start planning for launch day. How do you successfully get people to close the deal and enroll? One thing many people forget is to have a sales page that will help them lead to landing sales and having a successful launch of their program.
Here are the things you will want to make sure to do with a sales page so that it is successful and purposeful:
The sales page should start out by hitting their pain points and asking questions that the ideal client may already be asking themselves? Here is an example of these questions you may ask from Peterson Virtual Assistant. She makes sure that the client feels heard and understood and is starting to see why this program is for them.
Another key feature is a personal touch. This may be photos, a story, video, or anything that gets them to see you. They are purchasing a piece of you as well and need to feel connection. Helen has a story about herself here in video form so people can fully understand who she is and why she can speak on this matter.
How are your potential customers going to buy, if they do not know about others’ success or thoughts on the product? Having this as a feature allows people to see the success and maybe connect that this could be them too.
Here is an example from Kim Perry Co. Clients can see the success others have had and why they are a specialist in this topic.
Many are probably going to ask what they get with the program. This is where you want to wow them. SHow them that they are getting more bang for their buck. Outline every little piece so they see the full value of where their investment is going.
They may be close to buying now, but they have those last minutes questions that are holding them back. Try to think like them so you can shorten that time span where they add to cart, but haven’t submitted purchase and confirmed. What are they going to want to know? Source: Peterson Virtual Assistant.
Give all of the options that they have. This is something else that may be holding them back. Do you have payment plan options? Do you have lump sum only? Is there a time frame of when they can enroll? SHow them the flexibility and that monthly payment may seem more doable to them, ultimately getting closer to a sell. Here is Peterson Virtual Assistant’s Payment Area for her Bootcamp
Do not just have a purchase button at the end. Be sure to have sign up buttons thrown throughout so that no matter when they decide this is for them, they can buy easily without having to search for that button. If you followed along with Peterson Virtual Assistant’s sales page, you will see there were 6 Call to action buttons throughout! This is perfect.
Finally, branding. Be sure that the page is branded well. Does it feel like a place that represents what they will get from you. Do not just throw up a cart option that they land on. Really make it an experience.
The point of a sales page is to walk the potential client through a story. COnnect to their story, connect to you and why you can help, show them what you give them to help, answer the questions, calm their nerves about investing, show how others found it worth it too, and along the way wow them with your beautiful page. This is how we land sales with purpose!
If you have an upcoming launch and want to stick to the strategy behind it, leave the designing to us and send us a design request for a sales page at www.highflierpowerhouse.com/contact