As a business owner in today’s day, you will need a website! There are certain things you will need in a website depending on if you are a product based business or service based. For example, a product based business is going to need a platform that is great with ecommerce and works well with the shopping interface.
For service based businesses, the needs will vary as there is not a direct product to market and instead, you are the product! We love Squarespace for service based businesses, and here are our reasons why.
For service based businesses, some of the needs are:
Squarespace is really great at allowing great branding and visually appealing elements. Remember you do not have a product like a clothing line that draws people in, but instead, you need your website to show a little about you so that people feel a connection and a draw to this. Squarespace has great templates to help you build this out and they are constantly adding more.
Squarespace is also great because you can really customize the site. You can use a template, but then you are able to code in customized features that helps you to stand out even further among even all other service based businesses.
Because the service is you, potential clients are going to want to chat with you and ask further questions about you, the product. Squarespace has amazing contact forms and chat options so that communication is easy and simple for users, helping you to land paying clients.
Another thing is as your services adjust or change, you will need to be able to easily update your website without having to hire a coder or designer for minor changes. Maybe you need to update your packages, or contact information as you grow and build. Squarespace allows you to easily adjust items. Squarespace has a great, easy to use platform as well as a 24/7 assistance line as well to assist you..
Another one of our favorite features is that Squarespace is a one stop shop. No longer do you need to go to one website to buy the domain, one for the custom email, another for your email campaigns, and your blog, and your website etc. Instead, all of these items are under one roof. This also makes accounting easy, because instead of payments to different platforms, you can track just your one Squarespace payment.
Squarespace makes SEO so simple. You just complete the SEO section and Squarespace takes care of making sure that everything is linked properly. With a product based business, the products provide more options to come up in search engines. Because you do not have products, it is important that your Squarespace site is set up to optimize that you come up in many searches. Squarespace has amazing SEO tools!