Creating your website should have a strategy. You can outsource or create your own website, but you may not have a budget yet to pay someone.
Here is a checklist to help you create a successful and strategic DIY website!
Are you trying to enhance customer experience, build exposure, sell a product, or be an expert in your field?
Once you know the mission of your website, you can move forward in planning with a vision in mind!
We like to use Squarespace due to the design customization features, but do your research and decide what will work best for you!
Once you have a mission and a platform, it’s time to decide what you want your website pages to be and what your viewers will want to see.
Be sure to include at least these features, but your specific business may need more:
Your menu should be easily visible so that clients do not have to search around to find what they need.
When you are writing the copy for your website, make sure you have a clear message of what exactly you do on your homepage so that they know as soon as they get to your website.
Address the struggles the client may have and ways that you can help them with your product or service. Make sure that all of your copy points back to them. This helps you convert viewers into paying clients!
Taking time to have high quality photos allows your websites to stand out. If you are on a budget, see if you can find a photographer to trade your services or a friend that has a good camera that can help.
94% of people judge a business off of their design. Be sure that your design is cohesive and not distracting for the client with too many colors or hard to read fonts.
If you want to make sure that you have a strategic website, we sell semi-customized Squarespace templates for you to use. Every temple we offer is strategically built to build connection with your vision, make you stand out in your market, and convert into paying clients.