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DIRECTION DAY

GET UP TO 6 MONTHS WORTH OF CONTENT IN ONE DAY

INTRODUCING

+     BRAND SHOOTS
+     SOCIAL MEDIA CONTENT
+     REBRAND + WEBSITE
+     PROGRAM LAUNCH
+     ADS & MARKETING COLLATERAL

IN-PERSON CONCIERGE-STYLE CREATIVE DIRECTION EXPERIENCE

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SET THE STANDARD AND DITCH THE BASIC BLAZER AESTHETIC. IT'S TIME TO LEAD THE WAY AND SHOW YOUR CLIENTS YOU DON'T F*CK AROUND.

EXPECT TO

Newsflash: I’m helping you redefine professionalism that was made for the white male ceo and probably subconsciously ingrained in your mind. Who said big hoops or natural curls weren’t “professional enough”? Save that attitude for the outdated 9-5 spaces and get ready to come out of your shell. No more hiding.

TURN YOUR LAUNCHES INTO A "YOU CAN'T MISS OUT ON THIS" EXPERIENCE WITH VISUALS THAT ARE WORTH MORE THAN A THOUSAND WORDS.

Your copy might be great but getting visuals that speak your energy and the transformation for you will get the right people in without them having to read a sales page the length of a college text book. Time for your visuals to create FOMO because people just can’t say no to.

CREATE A BRAND EXPERIENCE THAT TURNS HEADS AND POSITIONS YOU AS THE ONLY OBVIOUS OPTION IN THE INDUSTRY.

Million dollar embodiment doesn’t happen when you have a million in the bank. It needs to happen now. By showing up as your million dollar self right now, you create an experience that attract people into your spaces and shows them what’s possible.

BUILD A CULTURE THAT YOUR COMMUNITY RAVES ABOUT, CONNECTS WITH AND TAKES PRIDE IN NO MATTER HOW MUCH YOU SCALE

Making more money doesn’t have to mean giving up your identity for a more “serious” look. This experience will create relatability and intimacy without sacrificing privacy and feeling the need to overshare to show you’re #realAF. You can make your millions while still being your relatable self, which is the reason why clients invest in you in the first place.

This experience isn’t about outsourcing someone to check off a to-do list. 

It’s about having a creative right hand that can take over the process for you and help you with all the moving parts.

MEET JASMINE

the creative in charge

I'm extra. I love a "doing the most" moment and I want everyone to feel inspired and moved by the life and business you created for yourself.

I'm judgy because I'm detail-aware and honest about what's just not cutting it. Like I mentioned earlier, my Powerhouse clients are not boring people. They want to rise above what's thought of as "the norm" in the industry and create the unexpected.

If you're a coach with a big vision for your business and you're willing to explore what might be uncomfortable, then this is going to be the experience for you.

I'm Jasmine, the founder and CEO behind Highflier Powerhouse. If you're familiar with Miranda Priestly and Kris Jenner,  you'll be quick to notice that I'm a combination of both.

After growing my design agency and creating brands and websites for tons of multiple six-figure coaches, I realized there are SO many people who don't mind being basic and boring. My Powerhouse clients are not those types of people.

My creative direction goal is to help you be the example in your industry. I want people to look at your visuals and wonder how the f*ck you managed to do THAT. I'm going to give you my no-bullshit opinion about what's looking bland and what's going to make you MONEY.

I want to see you constantly winning and want you to show it off as it happens in the most on-brand way for you and your audience.

The Direction Day Experience is for the coach looking to get creative direction during their brand photoshoot process because the basic blazer look is just no longer cutting it for you. Time to leave the corporate boardroom look for the 50-year old white CEO's. At your level, you want to start marketing with visuals that create a scroll-stopping brand feel and the last thing you want is footage that isn't usable nor profitable.

I help you execute a creative vision through footage that move people, and represent the direction of your business and purpose of your offer. It's not just about getting the right pictures, but communicating the right energy and message in your marketing. You need someone with a creative eye and a vision that screams "doing the most" to take over.

This package is perfect for you if you're looking for a concierge service that includes help and organization when it comes to planning for your next photoshoot, including set attendance, creative direction the day of, and managing a creative ecosystem between all the different moving parts. I want you to walk into your photoshoot with confidence and peace of mind that your vision WILL come to life and put your best brand image forward.

BEFORE THE SHOOT:
—  Calls with you and your photographer + videographer to ensure the creative direction is clear for everyone to execute

—  Photoshoot brief and organization including which outfits, props, poses and angles will be used in each setting and location

—  Outfit and accessory styling suggestions based on the approved inspiration

— Ensuring all elements and results of the photoshoot communicate your brand message and represent the purpose of your marketing.

PHOTOSHOOT DAY:
—  Creative direction during your entire photoshoot time

—  Ensuring photos and videos have different angles, props and poses that communicate your messaging

—  Working with your photography and videography team to make sure the material taken can be used accordingly for marketing and design material, and are profitable

—  Recording behind the scenes content while your brand photoshoot is happening

TIMELINE:
—  We encourage at least 8 WEEKS of prep to secure locations, finalize concepts,  and order all needed material for shoot day.

FOR  1  session
UP TO 6 HOURS OF SHOOTING

$7,500 PIF

or

5 monthly payments of $1,500

THE INVESTMENT (TRAVEL AND STAY EXPENSES INCLUDED):

ALL SOUND GOOD?

Submit an inquiry and make sure to include any additional questions you have. 






Once approved, I'll ask you to get on a sales call to chat more about what the process looks like, get to know your brand  better and make sure this experience is the right fit for you.

Afterwards, you sign the contract and make your payment to secure your date. And then the fun begins! 

LET'S DO THIS!

The ELITE CREATIVE CIRCLE was designed exclusively to support coaches about to hit $1M and beyond this year. With all the massive business expansion, you're looking for a creative right hand to manage a brand culture and experience that shatters the glass ceiling. You need someone to provide all the care and attention when it comes to everything related to brand strategy and creative direction in your business. 

Only a couple of coaches are selected for the ELITE EXPERIENCE to ensure care and attention is delivered to the areas in your brand that need it most. 

This package is perfect for you if want to focus on building a brand instead of just running a business. You have core offers that have been proven to get results and are what you're known for. You prioritize creativity and visuals inside of your business and want each launch, event, client experience to outdo the last. You want a brand that rises above the industry standard and creates the unexpected.

JOB DESCRIPTION:
— Manage and lead creative team members to ensure visuals, design, messaging and content reflect brand image in web, print and digital marketing material.

— Implement concepts, guidelines and strategies in various creative projects and oversee them to completion while ensuring that the execution of all creative work stays within budget.

— Creative direction prep and planning with photography team, events manager and other team members for projects such as brand photoshoots, live events, team/client retreats and more. 

— Collaborate with your funnels/marketing team to prepare, strategize and deliver your innovative launch plans with an on-brand experience.

— Analyze brand performance, market trends, client needs, and competition to ensure your brand is current and ahead of the game.

— Cultivate brand culture and movement within your client/program experiences, online presence and team.


ALL SOUND GOOD?

Submit an inquiry and make sure to include any additional questions you have. 






Once approved, we'll ask you to get on a sales call to chat more about what the process looks like, get to know each other better and make sure this experience is what you need.

Afterwards, you sign the contract and make your first payment to secure a start date. And then the fun begins! 

LET'S DO THIS!

WE AREN'T JUST PUTTING A PINTEREST BOARD TOGETHER AND CALLING IT A DAY...

APPLY NOW

KEEP YOUR DECISION MAKING ENERGY AT A MINIMUM #DONOTDISTURB

CHECK INTO YOUR HOTEL WITHOUT DOZENS OF GARMENT BAGS AND LUGGAGE

THIS IS A CONCIERGE-STYLE EXPERIENCE DESIGNED TO MAKE YOU FEEL LIKE YOUR MILLION DOLLAR SELF:

IN-PERSON SUPPORT TO ENSURE FOOTAGE WILL BE #BEYONCESTATUS

SCATTER-BRAIN? WE DON'T KNOW HER. expect labels, print outs and agendas.

LET'S DO IT!

the process is simple.

select your ideal experience

Browse around to see if you would prefer one session or two annual sessions and decide which payment option is best suited for you.

apply by submitting a form

Send an inquiry form and let me know how you're interested in working together then I'll follow up with you to schedule a sales call. 

secure your spot with a deposit

Once approved, you'll receive a contract to sign and make a  payment to secure your spot. After that is when the fun truly begins.

step one

step two

step three

DIELLE CHARON    |      SALES COACH FOR WOC
PHOTOGRAPHY BY DANIELLE RILEY

GINA KNOX    |      MONEY COACH
PHOTOGRAPHY BY KLARE PEREZ

CHARITY CORIN    |      TRANSFORMATION COACH
PHOTOGRAPHY BY GAURY VERMA

CHARLENE IZERE   |      ENTREPRENEUR + CONTENT CREATOR 
PHOTOGRAPHY BY KELSEY SHEA

DIELLE CHARON    |      SALES COACH FOR WOC
PHOTOGRAPHY BY DANIELLE RILEY

IT'S TIME YOU LET SOMEONE TAKE CARE OF YOU JUST AS MUCH AS YOU TAKE CARE OF YOUR CLIENTS

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MAKE YOUR CREATIVE DIRECTION JUST AS POWERFUL AND IMPACTFUL AS YOUR COACHING

HOW WOULD IT FEEL TO STICK TO COACHING CLIENTS, TAKING HOT BATHS AND INDULGING IN EXTRA NAPS WITHOUT BEING BOTHERED BY ALL THE CREATIVE STUFF?

IN THis CONCIERGE-STYLE EXPERIENCE I'M YOUR RIGHT HAND WOMAN, READY TO TAKE OVER THE CREATIVE ECOSYSTEM YOUR BUSINESS HAS BEEN MISSING OUT ON.

TRUST ME WHEN I TELL YOU ONCE YOU GET A TASTE OF THIS UPLEVEL AND FEEL THE RELIEF, YOU'RE NEVER GOING TO WANT TO MARKET YOUR BRAND THE SAME WAY AGAIN.

LET'S DO THIS!

If your brand was as powerful as your coaching imagine the conversion and visibility you can gain

frequently asked questions

As a creative director, Jasmine performs a wide variety of tasks that focus on developing and executing a creative vision that aligns with your brand's messaging and image. Creative directors are the creative leads for the creative department of a business. They work with the creative team to create, plan and deliver a strategic vision for your brand and clients from start to finish.

By definition, an art director is focused solely on aesthetics, whereas a creative director will handle development, strategy, campaign execution, and more, including art direction.

Jasmine isn't afraid to get her hands dirty when the job needs to get done. The concierge-style experience is support that is personalized and tailored to your business AND personal needs to maximize your million dollar embodiment energy.

We ask that you still submit a proper inquiry first, so that we're able to learn more about what you're looking for and best prepare for our call together. After submitting an application you'll be contacted  for next steps. You're also free to send us any questions here.

We'd love to help. Feel free to send us a contact form or directly email us.