We’ve had the concept of “thought leadership” thrown at us left and right in the online space for the past year. But from what I’ve observed, most business owners are missing the point entirely.

Thought leadership is not solely about sharing your hot takes. Thought leadership is not all about being “authentic” by embracing your inner hot mess. And it’s definitely not about co-opting the term after you’ve received a few more likes on Threads than you originally expected.

A Creative's Guide

A blog written by creative director Jasmine Haitalani where she shares how she approaches each part of brand building in her business and for industry leading clients. Indulge in each post and get inspired to take action that allow you to set the standard, improve your brand and make revenue.

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How to Become a Thought Leader with 4 Key Pillars (And Why Most Get It Wrong)

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