Your DIY brand might have gotten you this far, but it’s probably holding you back from the clients and revenue you actually want.
In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business.
The transformation went far beyond new visuals. She had two separate entities that she wanted to combine under one umbrella. She was already running an agency but it wasn’t clearly positioned as such – clients knew there had to be a team but “they were hiding behind me”
The rebrand included a complete platform migration to Showit, strategic messaging that positioned her team as the support system for scaling businesses, and a website that finally functioned as her 24/7 salesperson rather than just a digital business card.
The results speak for themselves: Saba booked out her agency before the rebrand even launched, hit her soft launch goal of 10 people in just days, and now receives inquiries from prospects who’ve already reviewed her website and understand her services. Most importantly, she gained the confidence to charge premium rates while having a brand that matches the caliber of clients she serves, including one client who’s crossed her second million-dollar mark while working with Saba’s team.
When the DIY, “Patched Together” Brand Stops Working
Saba’s story will resonate with so many of you listening. She had built a successful business coaching virtual assistants and running her own agency, but she was stuck in what she calls a “patched together” brand situation.
“I am a huge advocate for, as a CEO founder, whatever your title is, you absolutely need to know how to run your business,” Saba explained. “But I was stuck in my own website. I couldn’t even create a sales page because I was on WordPress – a platform I wasn’t familiar with but thought I should use.”
This is such a common trap I see entrepreneurs fall into. They think they need to use certain platforms or tools because they’re “professional,” even when those tools don’t actually serve their business needs. Saba found herself in the frustrating position of being the systems expert for her clients while being unable to operate her own systems.
“I can’t be the systems girl and I can’t work my own systems,” she realized. “That’s a bigger, deeper problem.”
The Mindset Shift: From Survival to Strategy
What I love about Saba’s approach is that she didn’t just want new visuals, she wanted a complete strategic overhaul. She recognized that her previous photo shoots, though professsionally done, were just about “new visuals” and “what [she] was feeling that season” rather than being aligned with her business goals and ideal clients.
“I went from just being a young woman to a grown woman with this branding,” Saba shared. “I feel like it really encompasses that transformation.”
This is exactly what I mean when I talk about reputation-led positioning. Saba wasn’t just getting prettier pictures. She was stepping into the identity of the agency owner she had become, not the solopreneur she used to be.
The Platform Problem: Why Your Tech Stack Matters
One of the biggest game-changers for Saba was switching from WordPress to Showit. This might seem like a small detail, but it completely transformed how she operates her business.
“Since our rebrand, I’ve created eight or ten pages, and maybe a few days after I was able to easily take one of the pages and duplicate it and add some new things,” she explained. “These were things I could not do on WordPress.”
This is why I’m such an advocate for choosing platforms that actually serve your business needs, not just what sounds impressive. When you can’t update your own website, you’re essentially trapped in your own business.
The transformation in Saba’s business has been remarkable:
– Booked out her agency before the rebrand even launched
– Hit her soft launch goal of 10 people in just days
– Receives qualified inquiries from prospects who’ve already reviewed her website
– Clients now come “ready to work” instead of asking basic questions
“I’ve launched this same program 12 times live, and this is the first time where people were very certain about their investment when they were making it,” Saba told me. “It was a matter of when does it open, really.”
This is the power of having a website that actually functions as your 24/7 salesperson instead of just a digital business card.
Newfound Confidence Around Pricing and Positioning
One of the most powerful shifts Saba experienced was in her confidence around pricing and positioning. She went from redirecting people away from her website (“don’t send them to my website, send them to my Instagram”) to confidently sharing her site with everyone.
“A rebrand has never made clients want to pay me less or want to work with me less,” she noted. “Clients really want to know that the person they’re investing in is investing in themselves as well.”
This is so true. When you invest in your brand, you’re signaling to clients that you’re serious about your business and committed to the long haul. It’s not just about looking pretty! It’s about demonstrating that you’re the kind of business owner who makes strategic investments.
How Her Rebrand Elevates Her Entire Team
Something beautiful that happened during Saba’s rebrand was how it elevated her entire team. Instead of everyone hiding behind her personal brand, the rebrand allowed her to showcase the full agency experience.
“The rebrand itself really helped me to also tie in the people that were on my team,” she explained. “Although everyone knew that I had to have a team to be doing all of what I’m doing, they were hiding behind me.”
Now her clients can see that they’re not just hiring Saba, they’re hiring a full support system. This positioning has allowed her to work with clients who’ve grown from six figures to multiple millions while working with her team.
Making The Rebrand Manageable In Her Busy Season
One concern I hear constantly is “when will I find the time to rebrand?” Saba was incredibly busy during her rebrand, running her agency, coaching, traveling, and she still found the process manageable.
“I was the busiest in my business at the time with restructuring things, still went through the rebrand and still felt like it was manageable,” she shared. “The way that you outlined it made it… you were right. It can be done at any time.”
The key is having a clear process and the right support. Saba mentioned how helpful our private podcast was in preparing her for what to expect, and how the final offboarding made it easy for her entire team to access and use the new brand assets.
The Long-Term Impact of Closing the Credibility Gap
What I love most about checking in with Saba months after her rebrand is seeing the ongoing impact. It’s not just about the initial launch success, it’s about how the rebrand continues to serve her business every single day.
“I feel confident in my rebrand,” she told me. “I’ve had so many before and I’ve always liked them, but I haven’t fully felt like, oh, this is gonna work for me versus me having to work it. And I feel like with this rebrand, it’s doing the work.”
She’s been able to create new sales pages in days instead of weeks, launch a YouTube channel with clear direction, and even surprise her program students with rebranded materials that elevated their entire experience.Ready to transform your brand like Saba did? Learn more about our Rebrand Experience and discover how we can help you position your business for your next level of growth.
If you’re on the fence about rebranding, here are the key lessons from Saba’s transformation:
- Don’t wait for the “perfect” time – Saba was at her busiest and still made it work
- Choose platforms that serve your business needs, not just what sounds impressive
- Think beyond visuals – focus on strategic positioning and messaging
- Your team and clients will benefit too – a strong brand elevates everyone
- The right process makes all the difference – don’t try to figure it out alone
As Saba put it: “If I can do the rebrand, I feel anyone could do the rebrand. You know your process very well.”
The truth is, your business has probably outgrown your current brand. If you’re feeling like your visuals don’t match your expertise, if you’re redirecting people away from your website, or if you’re stuck in systems that don’t serve you – it might be time to stop patching things together and invest in a strategic rebrand.
Your future self (and your bank account) will thank you.
Ready to transform your brand like Saba did? Learn more about our Rebrand Experience and discover how we can help you position your business for your next level of growth.
