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Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients.

High Ticket Brand: The Photoshoot You Need to Convert High-Ticket Clients

Marketing, Photoshoots, Podcast

March 14, 2024

In this episode of the Podcast, Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients. She provides insights on planning photo shoots on a budget and finding the right photographer. Jasmine also emphasizes the importance of brand aesthetics and the impact of photos on first impressions. She shares tips on balancing creativity and usability in photo shoots and avoiding tacky creative decisions. Lastly, Jasmine discusses the role of photo shoots in attracting and converting cold leads.

Takeaways

Photo shoots are essential for building a brand and attracting high ticket clients.
The industry has evolved, making photo shoots more accessible to businesses of all sizes.
Photo shoots should be creative and not basic, as they communicate the value and credibility of a brand.
Balancing creativity and usability is important to ensure photo shoots are effective in attracting and converting clients.

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Chapters

00:00 Introduction to Photo Shoots
01:07 The Changing Landscape of Photo Shoots
03:22 Planning a Photo Shoot for High Ticket Clients
04:19 The Importance of Brand Aesthetics
05:41 The Impact of Photos on First Impressions
06:34 The Value of Early Photo Shoots
07:30 Finding the Right Photographer on a Budget
08:01 Getting ROI from a Photo Shoot
09:07 Communicating Value through Photos
10:06 Balancing Creativity and Usability in Photo Shoots
11:57 Avoiding Tacky Creative Decisions
16:14 Being Intentional in Photo Shoots
22:33 Conclusion and Webinar Promotion

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