Jasmine talks about the saying “Like Know and Trust” and how she bought into this so much in the beginning. Now, she realizes how outdated this is and shares with you the new model and the new mindset we should have to reach cold leads and convert well to reach those sales goals of yours.

A Creative's Guide

A blog written by creative director Jasmine Haitalani where she shares how she approaches each part of brand building in her business and for industry leading clients. Indulge in each post and get inspired to take action that allow you to set the standard, improve your brand and make revenue.

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Why “Like, Know and Trust” Doesn’t Apply When Converting Cold Leads and What to Do Instead

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